We turn ideas into businesses

We’re a









We use industry leading experimentation, validation and delivery techniques to help our clients disrupt their markets, create innovative products, accelerate delivery, and build world-class solutions.

Innovation services tailored to you

Business innovation

Grow revenue through the development of new propositions and business models.

Product innovation

Improve existing products and services, develop new ones, and bring them to market.

Customer innovation

Reimagine how you serve your customers by creating more relevant & delightful experiences.

Venture innovation

Turning your big ideas into reality. We launch &  manage ventures and add high-value innovation into the offering.

Big brands trust us

Mitre 10 Logo
Logo  for Vodafone New Zealand
“In a sea of experts specialising in methodologies and theories, it’s refreshing to find a team that focuses on the applications, outcomes, and sharing of that knowledge to empower our teams. TenX are pragmatic, curious, engaging, and focused on real outcomes for their clients. If I could have them in our business every day, I would.”
“TenX have helped us truly understand where we want our business to head, and how to get there. From identifying potential opportunities for us to chase, to focusing us on building the right things, they have revolutionised how we work, and what we offer to our customers. I would recommend them to any business looking to change, grow, or be better at what they do.”
“TenX’s innovative approach and future conceptualising has been refreshing for a traditional retailer like us. We’ve been very impressed by TenX’s ability to lead pieces of work even in complex and challenging environments, the delivery of this work, and their ability to understand the root of the problem, has always exceeded our expectations.”

Our people

Manju Maxi
Strategy Director
Strategy, Transformation, Operations.
James Boult
Product Officer
Product, Experience, Communications.
Eoghan Neligan
Technology Officer
Digital, Software, Technology.